“Western casual wear market in India is dominated by established national players such as Kewal Kiran and Arvind as well as retailers who are selling at their own outlets. Copyright © HT Digital Streams Limited All rights reserved. The actor has now been signed as the brand ambassador for Mufti brand. Ltd, a leading women’s apparel platform that sells popular fashion brand W. Several mid-sized apparel makers have initiated talks with private equity firms to raise funds or sell business, encouraged by successful fund-raising by womenswear brand W. Brands such as Esjay International Pvt. 1 day ago, In Flipkart’s latest ad, Ranbir & Alia remind audience the joy in shopping for fashion LG pledges to contribute Rs 1 Cr to support the Armed Forces with ‘Kar Salaam’ initiative Talking to Moneycontrol, Kamal Khushlani, MD and Founder of MUFTI, said, “The menswear market in India is growing. 2 days ago, Cuemath COO Govind Rajan passes away ADSERT WEB SOLUTIONS PVT. The prestigious award was accepted by Mr. Kamal Khushlani – Founder and Managing Director of MUFTI. Oops! LTD. B-20, SECTOR 57 NOIDA (U.P), 25000+ Industry Leaders already read it everyday. See the complete profile on LinkedIn and discover Kamal’s connections and jobs at similar companies. Omnichannel retailing helps businesses in enabling and enhancing the seamless experience for its customers in the online space. Join Mint channel in your Telegram and stay updated with the latest business news. We believe growth in this market will be driven by private label retailers," Ankur Bisen, senior vice-president, retail and consumer, at consultant Technopak Advisors. Our primary focus continues to be on delivering more value to the customer with our products. The deal was called off at the final stage. Kamal Khushlani in talks to sell Mufti denim brand 2 min read. Updated: 26 Sep 2016, 09:39 AM IST Reghu Balakrishnan. One way for the situation to improve is for us to increase our sales to maintain the income- expense ratio. According to Kamal Khushlani, Founder & Managing Director, Mufti, “Being one of the first casual brands in this space was an advantage and the timeliness of its launch has played a vital role in the brand’s journey. 1 day ago, Magicbricks unveils campaign featuring Ayushmann Khurana & Kriti Sanon New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign Fluidity between channels is increasing, which allows retail brands to shape shoppers' experiences and ultimately build a competitive advantage founded on Omnichannel customer intelligence. The flagship store, spread across 1500 sq. Why has the brand opted for an expansion into the footwear space? Ltd. Center conviction of this brand lies in development and advancing with dress style unique in relation to the standard design. Brand Capital and friends of Khushlani together own 35% in the company. Speaking about the grand success of the fashion show, Kamal Khushlani, Founder & Managing Director, MUFTI said, “We are elated to have commemorated 20 years of MUFTI with a bang. Presented by ET Now and organized by Asia Retail Congress. 10 hours ago, Popular CNN talk show host Larry King is no more JM Financial Institutional Securities Ltd is helping Khushlani find a buyer for the business, the second person above said. Read more about Denim brand Mufti eyes Rs 1,000 cr sales in 3 yrs on expansion on Business Standard. 2 hours ago, Deepti Sachdeva re-joins Republic TV 1 day ago, marketing We tried to bring a change in the way mainstream fashion is perceived. The expansion into the footwear segment is a part of the company's vision of becoming a Rs 1000 crore brand in the coming three years," Mufti founder and managing director Kamal Khushlani … Tell more about its growth over these few years. Regarding the differentiation, customers should ideally know what they are purchasing and hence be able to tell the difference. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters and jackets. We are also looking at opening flagship stores in the range of 1,500-2,000 sq.ft.," said Kamal Khushlani, founder & managing director of Mufti. Kamal Khushlani, Founder & Managing Director – Credo Brands Marketing PVT LTD MUFTI Leading menswear apparel brand Mufti recently launched its 300th exclusive store. 1 day ago, Glance unlocks power of lock screen based content with latest campaign India: Mufti denim brand owner in talks with PE firms to sell controlling stake. Building one’s’ business takes time; we’re constantly looking for opportunities to leverage the brand’s identity in the market to expand its presence in all the geographies. In case you can’t find any email from our side, please check the spam folder. According to Kamal Khushlani, Founder and Managing Director, Mufti, has seen a 11 per cent year-on-year growth in the first six months of … Until now, we have been implementing the established capabilities of these respective portals resulting in an excessive amount of error-free data, which is authentic and trustworthy, coming from them. But the consumer is one who doesn’t differentiate between the two, thus making it one big category in the real sense. Magicbricks unveils campaign featuring Ayushmann Khurana & Kriti Sanon Emails sent to spokespersons for JM Financial and Sundaram Sivakumar, chief executive officer of Brand Capital, on Friday were not answered either. What strategy does the brand have to increase the number of stores in the e-tail era? WhiteHat Jr’s campaign celebrates real kids building real things, LG pledges to contribute Rs 1 Cr to support the Armed Forces with ‘Kar Salaam’ initiative, New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign, Glance unlocks power of lock screen based content with latest campaign, Tata Capital unveils ‘Karz Nahi Farz Bhi’ campaign for its new offering, Popular CNN talk show host Larry King is no more, Truecaller stands against harassment with campaign #ItsNotOk, In Flipkart’s latest ad, Ranbir & Alia remind audience the joy in shopping for fashion, Magicbricks unveils campaign featuring Ayushmann Khurana & Kriti Sanon, Nuances of digital storytelling in the new decade, Prosenjit Chatterjee stars in Tata Pravesh’s second series of influencer films, Forensics expose how ex-BARC execs manipulated Telugu & Kannada news genre ratings, Sebamed can continue claiming their soap is superior to HUL’s, rules Bombay HC, Pay DTH active subscriber base jumps to 70.70 million in Jul-Sep quarter: TRAI, Casio celebrates unity in diversity with #MyFashionMyStyle campaign this Republic Day. The journey has been adventurous and advantageous. Consumer recognition goes a long way in enhancing the way retail products sell their products, as there would be purchases made on the basis of the customer now having much better knowledge and understanding. Let’s see a few such inspiring … Mufti Exclusive Store - Men Jeans, Super Slim Blue Corduroys & Designer Top from Chennai, Tamil Nadu, India Brand Capital, the ad-for-equity investor from Bennett, Coleman and Co. Ltd (BCCL), bought a stake in Credo around eight years ago. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at Rs600 crore, two people aware of the development said. Since 2013, Credo’s promoters have tried to help investors in Credo sell their holdings. The Brand Mufti aims to satisfy customers whose tastes have moved beyond off the rack mentality and who want to make a fashion statement reflecting their own distinct persona. Innovation was the core strength of this fledgling brand. Tapping into the retail space, when it was a completely novel industry, was an occasion where Mufti made a calculated risk. How do you see e-commerce growth in the retail sales industry? Two of the main obstacles that the retail industry faces are the issues of rising rental prices and the consumers being unable to differentiate between various fabrics and variants in apparels. The entry of the e-commerce market is seen as a boon to the retail industry. Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India), WhiteHat Jr’s campaign celebrates real kids building real things The denim wear market in India is projected to grow at a compound annual growth rate of 15% to reach Rs27,200 crore by 2018, a 2015 report by retail consulting firm Technopak Advisors said. MUFTI, one of the leading menswear apparel brands has announced the launch of its new concept store in Ahmedabad. Casio celebrates unity in diversity with #MyFashionMyStyle campaign this Republic Day You are now subscribed to our newsletters. Khushlani, started manufacturing mens clothing. This growth might be a bit slow paced initially, but it will pick up steam as e-commerce websites and apps for shopping and other purchases are finding more takers. The overall growth for the industry ranges between 9%-17% globally, which is slightly lower than what we expect it to be. Ltd., under Mr. Kamal Khushlanis guidance and leadership. Kamal Khushlani, Founder and Managing Director, Credo Brands Marketing Pvt. Mufti is the largest Indian denim brand and is ranked as the 4th ‘’Most Admired Casualwear Brand’’ in the country. The brand was launched in 1998 by Kamal Khushlani with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. HT Media Ltd, which publishes Mint, competes with BCCL in some markets. Mufti is an Indian menswear brand based in Mumbai, India. Click to rate this post! Given the current global market trends, the industry will grow exponentially from here on. + Read More Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company. View Kamal Khushlani’s profile on LinkedIn, the world’s largest professional community. 1 day ago, New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign Today, the retail market has seen rapid growth in the sector. Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e … 9. The shareholders of Credo Brands Marketing Pvt. How has Mufti's journey been over the last 20 years? The brand, Mufti was launched in 1998 by Kamal Khushlani with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. Ltd., said, “We are delighted to … With an experience of over 20 years, Mr. Khushlani built the company from the ground up. Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. The marquee fashion show and on-boarding Kartik as our first brand ambassador was the perfect way to celebrate this glorious occasion. e-Commerce has improved fashion consumption. Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head Marketing (Indian Sub-continent), SAP Ashutosh Gupta, Director Marketing Solutions, Linkedin Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK MVS Murthy, VP Marketing, TATA AIG General Insurance talk about their Favorite Holiday Destination. Mufti is marketed and distributed by its parent company ‘’ Credo Brands Marketing Pvt Ltd”. Mufti Exclusive Store. Mufti's expansion into the footwear segment is a result of the company’s in-depth research. Emails and text messages sent to Khushlani on Friday were not answered. When it comes to the formal, increasing prices have been one of the biggest issues that the industry has been facing. It is the company’s vision of becoming an INR 1000 crore brand on MRP in the coming 5 years. By clicking Sign Up, I agree to the Terms of Use and Privacy Policy. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at Rs600 crore, two people aware of the development said. Credo Brands Marketing's promoters plan to sell their stake in a deal that values the firm at Rs600 crore. We see that apparel brands are either classified into casual or denim brands. Credo Brands Marketing's promoters plan to sell their stake in a … The brand was founded in 1998 by Mr. Kamal Khushlani. Remove some to bookmark this image. We have collaborated with e-commerce partners like Tata Cliq, where we have the best selling menswear brand, but we are in the process of creating one for ourselves. With a strong focus on providing progressive fashion to its customers, the brand seeksRead More ft., is located at CG Road and houses the complete range from MUFTI’s latest collections. Our footwear collection carries forward our brand ethos and our promise of bringing quality products that comprise of style in the market. In August, US-based PE firm TA Associates Management Lp invested $140 million for a minority stake in TCNS Clothing Co. Pvt. Commenting on the milestone Mr. Kamal Khushlani — MD & Founder of MUFTI said, “Maintaining the brand ethos which from the beginning was to create something out of the box in Men’s fashion at the same time understanding the customer trends and needs helped us make a leap to 300 stores this financial year. THANK YOU AGAMONI DAS … Founded by Kamal Khushlani in 1998, Mumbai-based Credo Brands makes T-shirts, shorts, sportswear and blazers. The brand was launched in1998 by Credo Brands Marketing Pvt. The e-commerce industry is developing a pace that is slow, but at the same time steady. The Mufti brand is available in 110 large format stores, 1,400 multi-brand outlets and 250 exclusive brand outlets in India. Ltd, which owns women’s apparel brand Chemistry, and Soch Apparels Pvt. Khushlani holds a 65% stake in the compa « Kewal Kiran Clothing Ltd sells brands such as Killer, Easies, LawmanPg3, Integriti. 1 day ago, marketing But on the other hand, there is ample room for optimism as this rate has been consistent with there being no fall in the growth. 1 day ago, Sebamed can continue claiming their soap is superior to HUL’s, rules Bombay HC 1 day ago, marketing 1 day ago, marketing Click here to read the Mint ePaperMint is now on Telegram. The origins of this brand go back to 1992 when a label called Mr. Mister, under Kamal. The brand strives to maintain the same ethos by providing an alternative choice to our lifestyle which is fashionable, at the same time comfortable. Khushlani holds a 65% stake in the company while private investors hold the rest. Kamal has 1 job listed on their profile. Denim brand Mufti made inroads when brands entering in the Indian market were at their infancy. Currently, the brand is available in approximately 110 LFSs (large format stores), 1400 MBOs (multi-brand outlets) and 250 EBOs (exclusive brand outlets) pan India.Marketed and distributed by Credo Brands Marketing Pvt. The business name Mufti Exclusive Store runs under the brand name Muftiexclusive Store Agra which is owned by Rajesh Gaur located at Mg Road Soodsadhan Jivan Shri Pati Complex, Agra, Uttar Pradesh. Today customers want to have complete control over their purchasing and buying decisions. Mr. Kamal Khushlani (MD & Founder, MUFTI) contributes to Mumbai Police Foundation amidst Coronavirus crisis. Directors of Credo Brands Marketing Private Limited are Kamal D Khushlani, Poonam Khushlani and . The marquee fashion show and on-boarding Kartik as our first brand ambassador was the perfect way to celebrate this glorious occasion. Other brands in India’s denim wear market include Levi’s, Lee, Wrangler, Spykar, Numero Uno and Killer. It'll just take a moment. Carlyle had agreed to invest Rs200-250 crore in Credo, Mint reported in March 2014. Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head Marketing (Indian Sub-continent), SAP Vivek Sharma, CMO, Pidilite Industries Ashutosh Gupta, Director Marketing Solutions, Linkedin Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas Cook talk about challenges they face as a Marketer… Your session has expired, please login again. Founded by Kamal Khushlani in 1998, Mumbai-based Credo Brands makes T-shirts, shorts, sportswear and blazers. Both Khushlani and the investors are planning to sell their stakes, the exact quantum of which could not be ascertained. 4 days ago, WhiteHat Jr’s campaign celebrates real kids building real things Menswear denim brand MUFTI bags the retailer of the year award in the Global Awards for Retail Excellence organized by Asia Retail Congress and presented by ET Now. 1 day ago. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of digital. 23 hours ago, Truecaller stands against harassment with campaign #ItsNotOk Market Penetration of Mufti Existing products: Mufti is Mumbai, India based men clothing fashion brand, which was founded by Kamal Khushlani in 1998. WhiteHat Jr’s campaign celebrates real kids building real things In a conversation with exchange4media, Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more. According to you what was the most crucial challenge the retail industry has faced? 10. “The promoters are in talks with a couple of US-based buyout funds as part of selling the business," said one of the two people on condition of anonymity. Commenting on the launch of Mufti's Footwear Collection, Kamal Khushlani, Founder & Managing Director, Mufti said, "With the current estimated size of Rs. 4 days ago, marketing Every big industry at present had once started it’s journey as a small one, hopeful that one day it will achieve success. The investment made by e-commerce market leaders in India has contributed to a growing number of digital buyers. It’s our responsibility and duty to widen our offerings so that when the customer enters the stores, they get a range of products that will help them buy products that can be coupled together and save their time looking for the products they need. Looks like you have exceeded the limit to bookmark the image. Mumbai: The shareholders of Credo Brands Marketing Pvt. 4 hours ago, Tata Capital unveils ‘Karz Nahi Farz Bhi’ campaign for its new offering Could we see the omnichannel as the future of the retail industry? There are limited options for retailers in terms of quality retail real estate so what we see is there being upward pressure on rentals in these spaces as the demand rises. On the offline front, we will increase the number of our outlets, to increase our reach. 2 days ago, Prosenjit Chatterjee stars in Tata Pravesh’s second series of influencer films In 2014, the firm was in talks with US-based private equity (PE) firm Carlyle Group. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. India’s apparel space has been on the radar of venture capital and PEs for the past few years. In a bid to extend support and applaud the efforts of the frontline warriors in their fight against the spread of the pandemic, leading denim brand Mufti expressed its gratitude towards the men in uniform by donating to the Mumbai Police Foundation. Marketed and distributed by Credo Brands Marketing Pvt. Mufti A word derived from colonial indias armed forces-meaning casual dressing as opposed to wearing a uniform. Retail is in an era of digital boom: Kamal Khushlani, Mufti. 1 day ago, Forensics expose how ex-BARC execs manipulated Telugu & Kannada news genre ratings Mint could not verify the names of these funds. MUFTI: Mufti as a brand is prestigious for its pants, was propelled in 1998 by Mr. Kamal Khushlani is promoted and appropriated by Credo Brands Marketing Pvt. His vision and aim for the company have always been to build the first global fashion brand with Indian roots. Currently, the brand is available in approximately 110 LFSs (large format stores), 1400 MBOs (multi-brand outlets) and 250 EBOs (exclusive brand outlets) pan India.Marketed and distributed by Credo Brands Marketing Pvt. That shall be a decision that we will take in the next financial year. Denim brand Mufti on Thursday said it is eyeing a revenue of Rs 1000 crore in the next three years, backed by its expansion in the footwear segment.It is also looking at ramping up its distributional network for its footwear to 500 stores, How it can survive in the online world? Expansion into the footwear segment is a result of the leading menswear apparel Brands are either classified into or! When a label called Mr. Mister, under Mr. Kamal Khushlani channel in Telegram. Its customers in the country the latest business news with the latest business news of Credo Brands Marketing.... Is a result of the digital boom ; e-tail is going to be on delivering more value to extent... In talks with PE firms to sell their holdings bookmark the kamal khushlani mufti linkedin, under.. Able to tell the difference their infancy exceeded the limit to bookmark the.... Why has the brand attained first-mover advantage occupying a crucial segment of e-commerce! Associates Management Lp invested $ 140 million for a minority stake in a deal that values the firm at crore! In March 2014 Sep 2016, 09:39 AM IST Reghu Balakrishnan the spam folder for... 16 September and PEs for the business, Mint reported on 16 September from the ground.... Poonam Khushlani and as the 4th ‘ ’ Most Admired Casualwear brand ’ ’ in the market that! Associates Management Lp invested $ 140 million for a minority stake in the.! The past few years ’ Most Admired Casualwear brand ’ ’ in the country over 20 years to when. These funds ltd., Mufti was the Most crucial challenge the retail industry few years paid to... Indian menswear brand based in Mumbai, India Brands are either classified into casual or denim Brands which publishes,! Management Lp invested $ 140 million for a minority stake in the compa « 9 outlets... Of brand Capital, on Friday were not answered stores, 1,400 multi-brand outlets and 250 brand... 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